Lumora Skincare
Clean, natural, and elegant digital banners and product mockups for a premium skincare brand.
Project Overview
Lumora Skincare approached us to create a cohesive visual identity for their new line of natural, cruelty-free skincare products. The brand emphasizes clean ingredients, minimalist packaging, and an inclusive approach to beauty with their "Glow Gently" philosophy.
Our design team developed a series of digital banners and product mockups that communicate the brand's elegant yet approachable aesthetic. The visuals highlight the natural ingredients and minimalist packaging while appealing to their target audience of eco-conscious women aged 20-45.
The color palette features soft, natural tones with subtle gold accents to convey premium quality without appearing overly luxurious or exclusive. Typography is clean and modern, enhancing readability while maintaining the brand's elegant positioning.
Project Details
Client
Lumora Skincare
Industry
Beauty / Skincare
Services
Digital Banners, Product Mockups
Brand Tone
Clean, natural, elegant, inclusive
Tagline
"Glow Gently"
Project Gallery
Luxurious Skincare Serum Banner
Digital banner showcasing Lumora's premium serum with clean, minimalist design
Luxurious Serum Offer
Product mockup highlighting the elegant packaging and natural ingredients
Natural Skincare Launch
Launch campaign banner emphasizing the brand's natural and eco-conscious values
Serum Benefits Display
Visual breakdown of key product benefits with elegant typography and imagery
Target Audience
Demographics
Women aged 20-45 with moderate to high disposable income, primarily urban and suburban residents with active lifestyles and higher education levels.
Psychographics
Eco-conscious consumers who prioritize self-care and wellness. They research ingredients, value transparency, and are willing to pay more for products that align with their values.
Behavior
Active on social media, particularly Instagram and Pinterest. They follow beauty influencers but are skeptical of overhyped products. They prefer brands with authentic stories and sustainable practices.
Project Results
Campaign Performance
The digital banner campaign achieved a 3.2% click-through rate, significantly above industry average. Social media engagement increased by 45% during the campaign period, with particularly strong performance on Instagram.
Brand Impact
Post-launch surveys showed a 38% increase in brand recognition among the target demographic. The "Glow Gently" tagline achieved 72% recall among those exposed to the campaign, establishing a strong foundation for the brand's positioning.